Ways to Build Pro Photography Website That Generates Business
Many photographers make the very same mistake as other smaller firms when it comes to the development of their internet site. They make the assumption that if it is good, then that’ll be enough to drive traffic and bring in clients. They hire a ‘wonderful ‘ internet site designer who creates a sensational site to show off their pictures. The internet site is typically stuffed with high spec pictures or flash based slideshows, bursting in multi-media effects and they are regularly awfully disappointed.
Today there are actually millions of web sites dedicated to
wedding photography, typing “wedding photography” into Google returns over 80 million web pages. Why would you new site be put above all of these? The good news is that it’s feasible to rise up the Google rankings and generate business from the web, it just needs a bit more effort and thought.
There are 6 stages to success and they are:
- Market Research
- Internet site Construction
- On-Page Optimizatoin
- Writing Content
- Building Back-links
- Tracking Results
To get clients to your internet site you’ve got to find the keywords that you potential clients are using to search in Google. These keywords have to have 1 or 2 characteristics; they must be:
i)
Business relevant
ii)
Generate High Traffic
iii)
Low in Competition
So though you may think the best keyword for a wedding photographer to aim towards would be “wedding photography”, if we apply the above rules we’re going to see that there is way too much competition to succeed here and it may take years (if at all) before you are able to rank well for this term. Much better to discover a longer term which is still topical but has a smaller market. If the photographer works in the south of the UK then the term “Wedding Photographer Kent” might be a lot easier.
The internet site can then be designed with this in mind and other articles will go into the details in more depth. Once the site is built it will need content in the shape of articles and pictures all relevant to the focused keyword. When this is done the site needs to be promoted using off-site techniques to build links from other sites (Blogs, YouTube, Twitter, Facebook) which will increase it’s visibility to Google.
Analytic software such as Google Analysis should be installed from the start to trace the progress and allow the technique to be altered based on results. The entire process may take many months to generate results, but the ultimate result is really worth the effort.
Pixcellence are UK based wedding photographers who specialize in Indian Wedding Photography
September 8, 2011
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Posted by Jam Man
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