Renaults Plans For The Future
Not long ago, Renault named their new Operational Director, Tavares Carlos and they also introduced their plans for the next few years. Their intention is to make Renault an exceptionally strong brand in Europe and in America and also have a strong presence in China in the SUV category. If you are looking for a couple of good automotive websites, car invoice in Canada and carprice are great resources to facilitate your car searching experience.
Renault is also vigorously incorporating eco-friendly technology to their plants, such as solar panels attached to the roofs at their French factories. This project has turned out to be one of the most significant in the auto industry: more than 450 000 square meters will be covered, having a capacity of 60 MW (the equivalent of a medium consumption of a city with 20 000 inhabitants).
The development will commence in June and they will not be finished until February the following year. By doing this, the company wants to reduce the effects of the pollution on the environment. There had been a similar project initiated by Seat in their Spanish factories.
The company also wants to take care of the problem of the industrial espionage. Renault really should become an attractive mark, and they need to sell many expensive cars, and to improve its reputation in front of the clients, where Nissan already works well. The scandal triggered some injury to their image but it is only part of their existing woes. The top members of Renault also views their present car designs are a bit out of step with todays consumers and they need to improve on it.
Major changes began to occur at the company once Renault hired Laurens van den Acker as chief designer. An illustration of this will be the next generation Clio with its state of the art electronics and improved body and engine.
Product sales of medium to deluxe cars for Renault have dipped somewhat from 150,000 in 2005 to 100,000 last year. The new line of Renault cars are not anticipated to hit the market prior to the 2014-15 season, they have to do their best to exploit those cars that sell well in their current line. The French press declare that Tavares must try to equilibrate the two partners of the French alliance, as Renault sold 2.6 million cars last year, while Nissan sold more than 4 million.
Renault has a huge problem; the company is not present in China and this problem must be solved in 2013-2016. On top of that, they do not have pretty much any presence in the United States since they quit decades ago. You don’t see any obvious plans concerning the American markets but Renault will try to consolidate its position in Russia and Brazil. The Indian market place was a failure but the French manufacturers are enthusiastic to bring new models there and they are planning to build thousands of models especially for this market.
In summary, the intention of Renault is to grow the annual sales by more than 400 000 units but this goal can only be achieved if the company brings new design innovations with their existing and upcoming line of cars.
August 14, 2011
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Posted by Jam Man
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