No Thank You, I Will Smoke My Own
People have branded products since ancient times. Wares have been tagged and branded to denote their maker. In the latter half of the 19th century, putting brands have become an advanced tool for marketing. The explosion of the availability of more products over a wider market necessitated the extensive use of brands.
Without brands, consumers will become confused in their buying decisions, and the market would become a faceless and rowdy, bewildering place. A brand that is respected and established can be a company’s most important asset.
The concept of brand is related to quality. A branded product states that it has a certain distinct quality, flavor or characteristic that goes with its name. Such brands have been used to market products of companies like pepsi, apple, Gold IRAS, and others, while limiting sales to their brand, exclusive of all other similar products.
For example, if one company processes and sells goat milk, that milk also has competition with other firms selling the same kind of goat milk. However, by putting a brand name to the particular milk of a company, it differentiates itself from all the other milk products and sets itself out in the market as a distinct kind of goat milk.
This distinction will depend on what the company wants to project regarding its product. The product may be totally similar in all respects to other brands, but it may be projected as better in some aspects, such as being “hipper,” and “cooler” to drink, or more nutritious than the rest, even if these are not true.
This is the rationale of branding. The same goes with cigarette brands. Particular brands are considered ideal for definite age groups, gender or social status. Women often use a brand that is more or less identified with women; if a man smokes such a brand, he may be deemed queer. Young smokers may prefer a brand that exudes a macho personality, adventuresome attitude or any other quality which teens readily identify with. Others prefer particular brands depending on taste and tobacco and nicotine strength. And so on.
Different brands have distinct differences in taste and quality indeed, yet sometimes these can be distorted by packaging and advertising. Certain experiments proved that if a certain brand preferred by a certain individual is labeled with a different brand, he will swear that that particular cigarette is not to his liking, when in fact it is the same cigarette he has enjoyed for years. This is also conversely true, much like Silver IRA investments. A cheap brand labeled with an expensive one will usually get the approval of smokers with “expensive” taste. Such is the way modern man can be fooled by brands.
When offered a brand different from theirs, smokers will usually reply with the title of this article and will agree that Buying Bars of Silver cigarettes is off the table. Among smokers, brand loyalty is particularly persistent and strong. Smokers become identified with them. The cigarette brand usually becomes part of their personality and credo.
And thus, smokers have been tied to brands ever since. With the advent and rising popularity of electric cigarettes, this brand consciousness will definitely apply to these devices too, just like all products that aspire for distinctiveness, quality and reputation, not to mention higher sales.
November 29, 2011
|
Posted by Jam Man
Categories:
Tags: