Ten years ago my music collection consisted of just over a hundred CDs. These were all precious to me and knew the track listing for every one of them. Whenever I bought a new CD I would spend days getting to know all the songs on it and it really was a big event. I think in total I owned about 12,000 tracks altogether.

These days with my iPod I have double that amount of songs in my pocket when I walk around town, and double that again on my laptop at home. I am adding to my music collection all the time and there are many songs on my computer that I still haven’t managed to listen to. In some ways I think that the amount of music we now have access to, is taking away a lot of the enjoyment of the experience.

I can’t remember the last time that I listened to an album all the way through; do we even call them albums anymore. My MP3 player is always on shuffle and I’ve no idea who is singing what most of the time. I often only listen to half songs because I get bored. Doing this with my music was unheard of for me a few years back. Because we feel the need to have all the music we possibly can we will probably only be downloading seconds of a song in a few years because there really is so much choice.

When vinyl albums were around we really knew how to appreciate our music collections and I sometimes wish it was like that again. You cannot tell much about a person by their music collection anymore like you could back in those days because now everyone just seems to have the same collection of songs.

No doubt one of the biggest and most influential names in business is that of virgin mobile. This is the company which was originally founded in the United Kingdom by richard branson. The company has other arms including virgin america.